Cake Therapy • Home-Based Bakery in San Francisco Specializing in Filipino & Asian-Inspired Baked Goods

· Brand Visual Strategy
· Logo Design
· Social Media & Digital Illustration

For Cake Therapy, I aimed to capture its calm, relaxing, and therapeutic essence in a way that feels both modern and deeply rooted in culture. The identity merges the charm of homemade baking with Filipino and Asian-inspired flavors, resulting in a warm, inviting brand that connects through comfort, creativity, and quiet confidence.

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Cake Therapy Brandbook

Cake therapy is a home-based bakery specializing in filipino and asian-inspired baked goods. with a mission to share unique flavors, build community through the joy of baking, and give back, every treat is crafted with love and creativity. baking is my therapy, bringing comfort and connection in every bite.

Guided by values of being homemade, unique, and inviting, cake therapy blends vibrant cultural traditions with modern creativity. the refreshed brand reflects a passion for flavor, community, and heartfelt baking that stands out in a competitive landscape.

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