Rebranding Hot Plate: Massachusetts’s Latina-Owned Brewery
· Brand Visual Strategy
· Logo Design
· Social Media & Digital Illustration
As the brand designer, I developed a visual strategy that reflects Hot Plate’s values of inclusivity, diversity, and community. I created a cohesive brand identity that appeals to socially conscious consumers, emphasizing sustainability and cultural pride. Through the logo, color palette, typography, and digital illustrations, I ensured the brand communicates authenticity, modernity, and connection, making it memorable and engaging for women, queer beer enthusiasts, young professionals, and Gen Z activists
HOT PLATE Brewing Co. Rebranding: Visual Identity
Massachusetts’s only Latina-owned brewery, champions inclusivity and diversity in the craft beer industry. Catering to women, queer beer enthusiasts, young
professionals, and Gen Z activists, it appeals to socially conscious consumers who value sustainability and community.